It a lovely day to be caught while it is raining

Based on a clutch of fashion's most revered super brands, stormy temperature is"On the inside"And element proof wear has been decreed the peak of fashion.Notice?It was only just time before designers got their creative heads around the complex equation:Rain + fashion = v chic style epitome of fashion.Regarding rain + fashion = v naff day glo orange cagoule.

It was prada that first prompted the craze to brave the weather with style, when it started prada sport.The italian mega label was so desperate to prove that a fashion line could withstand the weather that it had its own yacht built(Generally luna rossa, currently to auckland to compete in january's americas cup)And kitted its crew out with carefully tested, favorite little sailor suits.

Prada sport may have achieved its practical goal with an increase of panache, but it was only one of the many monster brands in a race for g ... Read more »